Overview
Follow this article to learn how Audiense Demand Intelligence collects, analyzes, and visualizes demand data across multiple platforms, regions, and demographic segments.
Demand Intelligence combines large-scale datasets from social platforms, search behavior, and traffic signals to provide a broader understanding of popularity, audience interest, and market demand for brands, talent, media properties, organizations, and intellectual property (IP).
How Demand Intelligence Collects Data
Social media and digital demand signals are constantly evolving due to changes in platform APIs, data availability, and online behaviors. Demand Intelligence is designed to reduce reliance on any single platform by aggregating insights across multiple data sources.
The platform combines data from:
- X (formerly Twitter)
- TikTok
- YouTube
- Website traffic and URL activity
- Google Search volume
- YouTube Search volume
By analyzing signals across multiple channels simultaneously, Demand Intelligence provides a more comprehensive and stable view of popularity and audience demand.
This multichannel approach also helps reduce noise and inconsistencies that can occur when evaluating performance using only a single metric or platform.
Understanding Demand Intelligence Data Points
Demand Intelligence combines both static and trend-based metrics to provide a broader understanding of entity performance over time.
Stock Metrics:
Stock metrics represent point-in-time measurements collected during data retrieval. Examples include:
- Followers
- Subscribers
- Website traffic
Flow Metrics:
Flow metrics focus on historical trends and changes over time. Examples include:
- Google Search trends across 36 months
- YouTube Search trends across 12 months
These metrics help identify:
- Growth patterns
- Declining or increasing interest
- Seasonal demand changes
- Emerging popularity trends
When analyzed together, stock and flow metrics provide deeper context into both current popularity and long-term demand trends.
Regional and Demographic Analysis
Demand Intelligence provides analysis across multiple international markets and regions. Supported markets include:
- United States
- Canada
- Mexico
- Brazil
- Argentina
- Norway
- Sweden
- Denmark
- Netherlands
- United Kingdom
- Germany
- France
- Italy
- Spain
- Portugal
- Turkey
- Australia
- India
- Japan
- Belgium
In addition to geographic insights, Demand Intelligence also includes socio-demographic analysis, such as:
- Age group distribution
- Gender distribution
This allows organizations to better understand who is engaging with specific brands, talent, or media properties across different markets.
Understanding the Demand Score
Demand Intelligence includes a standardized Demand Score to simplify entity comparisons across datasets and regions.
The Demand Score:
- Uses a percentile-based scale from 0–100
- Aggregates signals across all supported data sources
- Consolidates regional and platform-level demand into a single score
Within Demand Intelligence, an entity refers to a trackable item such as:
- A person or public figure
- A brand or organization
- An IP asset, including films, television series, or entertainment franchises
The Demand Score helps organizations quickly compare the relative popularity and market demand of different entities.
Customizing Entities
Demand Intelligence maintains a large repository of supported entities that can be used within reports and analysis workflows. If an entity is not currently recognized within the platform, users can request that it be added to the repository. When working with reports, unsupported entities will appear within the platform as Not Found entities. These can be submitted for review and inclusion before report finalization. This customization process allows organizations to analyze emerging brands, talent, or niche entities that may not yet exist within the standard database.
Understanding Report Visualizations
Completed reports include in-app visualizations that help present data across multiple analysis categories.
Available report views may include:
- Channels
- Countries
- Search Trends
- Demographics
- Interests
- Engagement
These visualizations help organizations interpret demand patterns and compare entities across regions, platforms, and audience segments.
Examples of available visualizations include:
- Country heatmaps
- Channel comparison views
- Trend analysis charts
- Demographic breakdowns
- Engagement summaries
