Understanding the Different Report Types in Demand

Overview

Follow this article to learn about the different report types available within Audiense Demand and how each report type supports different analysis workflows.

Demand provides multiple report experiences designed to help organizations:

• Discover creators and influencers
• Measure digital demand and popularity
• Analyze audience behavior
• Compare brands and talent
• Understand audience overlap across social channels

Choosing the correct report type depends on the type of analysis you want to perform and the level of detail required.

Available Report Types in Demand

Demand Intelligence currently supports four primary report types:

• Creator Discovery Reports

• Demand Report

• Influencer Report

• Overlap Report

Each report type is designed for a different use case and provides unique analysis capabilities.

Creator Discovery Reports

Creator Discovery Reports are designed to help organizations search for and identify creators across supported social platforms using advanced filtering and discovery tools. These reports are useful when you do not already know which creators or influencers you want to analyze.

Creator Discovery Reports can help you:

• Discover new creators and influencers
• Search across social channels
• Apply advanced audience and creator filters
• Identify creators within specific niches or industries
• Support partnership and campaign planning workflows

Filters may include criteria such as:

• Platform
• Audience demographics
• Interests
• Geographic location
• Audience size
• Engagement metrics
• Account characteristics

This report type is commonly used for influencer sourcing, talent identification, and creator research workflows.

Creator Discovery Reports Use Cases:

Use Creator Discovery Reports when you want to find new creators, search across influencer databases, apply advanced creator filters, or build creator shortlists for campaigns and partnerships. These reports are especially useful during early-stage influencer research and talent sourcing workflows.

Demand Reports

Demand Reports are designed to measure and compare the popularity and digital demand of multiple entities across channels and regions.

Entities may include:

• Brands
• Creators
• Public figures
• Media properties
• Intellectual property (IP)

Demand Reports can be used to:

• Benchmark brands against competitors
• Compare creator popularity
• Evaluate sponsorship opportunities
• Analyze talent visibility across markets
• Measure cross-channel popularity trends
• Identify emerging trends and audience demand

Unlike Influencer Reports, Demand Reports focus on comparing multiple entities simultaneously rather than performing deep analysis on a single account.

Report Use Cases:

Use Demand Reports when you want to compare multiple brands, creators, or media properties at the same time. These reports are ideal for measuring popularity, benchmarking competitors, evaluating sponsorship opportunities, and analyzing cross-platform demand trends across markets and channels.

Influencer Reports

Influencer Reports provide detailed analysis for a single creator or account on a specific social platform. These reports focus on deeper audience and performance insights for an individual account rather than cross-entity comparisons.

Influencer Reports can help organizations:

• Analyze influencer performance
• Understand audience demographics
• Evaluate audience engagement
• Review content performance
• Assess audience interests and affinities
• Evaluate creator health and audience quality

These reports are commonly used for:

• Influencer vetting
• Partnership evaluation
• Campaign planning
• Audience analysis
• Creator performance reviews

Report Use Cases

Use Influencer Reports when you want to analyze a single creator or account in detail. These reports are useful for understanding audience demographics, reviewing engagement performance, evaluating audience quality, and assessing whether a creator is a strong fit for campaigns or partnerships.

Overlap Reports

Overlap Reports are designed to help organizations understand audience overlap between entities across social channels. These reports identify shared audience relationships and help evaluate how audiences intersect between creators, brands, or other entities.

Overlap Reports can help organizations:

• Identify shared audiences between creators
• Compare audience similarities across brands
• Understand audience duplication
• Evaluate partnership compatibility
• Identify complementary audience opportunities
• Support media planning and audience targeting strategies

This report type is especially useful when evaluating:

• Influencer partnerships
• Brand collaborations
• Audience expansion opportunities
• Cross-channel audience strategies

Report Use Cases

Use Overlap Reports when you want to understand how audiences intersect across creators, brands, or channels. These reports are valuable for evaluating partnership compatibility, identifying audience duplication, discovering complementary audiences, and supporting audience targeting or media planning strategies.

Cross-Platform Analysis in Demand Intelligence

Demand Intelligence is designed with a cross-platform approach that helps organizations analyze creators, brands, and audiences across multiple digital ecosystems.

Depending on the report type, supported analysis may include data from:

• Instagram
• TikTok
• YouTube
• X (formerly Twitter)
• Search and traffic signals

This broader approach helps organizations move beyond single-platform analysis and gain a more complete understanding of audience behavior, popularity, and digital demand.