A Leader in Customer Analytics

For nearly 30 years, leading brands have trusted Buxton to help them gain a deeper understanding of consumers and drive growth in their business. 

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Generate Consumer Profiles for Your Selected Locations

Quickly generate a consumer profile of the people visiting your selected locations. Gain a full picture view of who visits. View demographic and psychographic characteristics, including top Mosaic segments, to understand visitors more deeply. 

  • Validate or update your customer personas based on the reality of who visits
  • Check whether a shopping center’s visitor profile matches your customer profile to inform site selection decisions
  • Compare your visitor profiles to nearby competitor profiles to define level of competitive intensity

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Define Where Visitors Originate and the Typical Visitor Journey

Our retail foot traffic insights software tells you where visitors come from and where else they go during their trip. Summarize the top geographic areas where visitors originate, define a trade area based on visitor origins, define the other top places where visitors go, and visualize visitor concentrations on a map.

  • Guide marketing campaign deployment by defining where visitors are concentrated
  • Gather intel on cross shopping to inform potential partner marketing programs, co-location decisions, and more 

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Monitor Foot Traffic Trends

View location-level foot traffic metrics for the place you select. Add context by benchmarking against another location or another time period.

  • Add context to your brick-and-mortar performance metrics with foot traffic insights

  • Enhance your real estate committee meeting discussions with additional data points on potential shopping centers

  • Monitor traffic trends versus a nearby competitor

 

"Buxton's platform has been a vital part of each of our brand's growth over a number of years, allowing us to intelligently understand the growth opportunities for each brand across key departments including consumer marketing, franchise development and real estate."
— Xponential Fitness